(08/24/2017) Paranapanema – the largest Brazilian copper producer, participates, from September 12 to 15, of the 20^th edition of FEBRAVA (International Trade Fair for Refrigeration, Air Conditioning, Ventilation, Heating and Air Treatment). The company will present Eluma’s entire seamless industrial and seamless tube line. The products are mainly aimed at the sectors of air conditioners, heat exchangers, refrigeration cabinets, automotive radiators, electrical connectors, among other systems.

Paranapanema was present in most of the 19 previous editions of the event, considered one of the largest national fairs in the refrigeration area. For Fábio Carvalho, commercial director of the company, FEBRAVA is a great opportunity to expand commercial participation, strengthen customer relationships and strengthen brand positioning.

“Paranapanema expects to leverage sales in different regions, such as North and Northeast, from new partnerships. In the places where it already operates, the company intends to develop constant actions with the various publics that have contact with Eluma products to broaden our brand awareness and create engagement with our relationship base, as in the four days of the fair, “explains Carvalho.

For this, in its 90 square meter booth, Paranapanema has reserved an area to offer training to visitors. There will be two training sessions per day with capacity for 20 people in each. In training, the public formed by wholesalers, buyers, consultants, distributors, engineers, designers, technicians and installers will be informed of the benefits and advantages of using copper and the Eluma brand in various systems and projects.

These actions will be enhanced by exposure of materials and distribution of new catalogs and gifts to participants. The commercial director adds that the company’s actions at the fair will receive support from Paranapanema’s commercial team.

Eluma Product Line

Paranapanema will take advantage of FEBRAVA 2017 to present the entire industrial line – reel, roller, and straight tubes – and the seamless grooved tube line (Inner Grooved) of Eluma’s brand of finished products. In the manufacture of the grooved tubes, high technology for making internal grooves is applied, to favor and increase the performance of heat exchange, as in the case of air conditioners and cooling system.

The tubes are offered in the LWC (reel) format, recommended for projects that require greater efficiency in heat exchange. This feature allows the compaction of the equipment and gain of energy efficiency.

The production system employed by Paranapanema in the brand’s products, known as Casting & Roll, is among the most modern in the world, as it employs integrated casting, rolling and drawing processes. Copper tubes have a large safety margin as they resist pressure peaks, temperature and high heat conductivity.

About Paranapanema

Paranapanema is the largest non-integrated Brazilian producer of refined copper and copper products (rebar, drawn wire, laminates, bars, pipes, connections and their alloys).  The company has three industrial plants, one primary copper unit located in the municipality of Dias d’Ávila (BA), and two copper products plants and their alloys, installed in Santo André (SP) and Serra (ES). It also has a distribution center in Rio de Janeiro, in the city of Itatiaia. With 2,000 employees, Paranapanema owns well-known brands in the Brazilian market such as Eluma and Caraíba.

Press information

FSB Communication

GUTO DESCROVE / 11 3165-9740/11 98758-8275/ augusto.descrove@fsb.com.br

EDSON GUSHIKEN / F: 11 3165-9592 / 11 98171-5774 / edson.gushiken@fsb.com.br

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