(04/10/2017) Paranapanema, Brazil’s largest producer of copper, has introduced two new Eluma brand catalogs for the lines of pipes and fittings provided to construction and refrigeration markets. The publications bring the diverse applications of the products under a new organization: before divided by product type; now, the new catalogs are organized by segments, making it easy to query.

The materials also feature the new brand hierarchy and visual identity of Paranapanema, revised in 2016, and will be distributed by Eluma representatives to more than 2000 sales points that sell the products of the brand in all Brazil. Electronic versions of the publication are now available for download- click here.

According to Paulo Miranda, the commercial manager of the Company, the launch of these new catalogs portrays the commercial reformulation of Paranapanema, currently organized by market segments with the goal of developing value propositions best suited for each group of customers. “The new service seeks a greater synergy between the operating segments to increase the company’s competitiveness and increasingly meet demanding audiences,” he explains.

Eluma brand is one of the most traditional of the market for processing of copper and its alloys. The two plants of Paranapanema, located in Santo André (SP) and Serra (ES), produce finished materials (processed), such copper-clad laminates and its alloys, straight and flexible tubes (LWC, pancakes, coils and other formats), rods and wires of copper and its alloys, copper and brass connections, billets and the other semimanufactured goods. The plants are responsible for the production of copper and brass connections, which can be used for the manufacture of parts and components for the automotive industry, consumer electronics, clothing, fittings, sanitary metals, machining, and stamping, and others.