(08/11/2015) Research made by the Fifth Essence Research & Market Intelligence at the beginning of the year had the best companies in 82 Brazilian civil construction’s sectors. All were honored during a special ceremony with the “Top of Mind Reseller Construction 2014” award in May this year. Paranapanema, leader in the the copper pipe market with the Eluma’s brand, joined the brand’ select list most remembered by resellers. The trophy “Ruy Ohtake” was delivered to the national sales manager, Wagner Tavares dos Santos.

“Receiving the award Top of Mind Reseller Construction as the most remembered company in the category of copper pipes is extremely rewarding. Over the last year, especially, we made a major reorganization of our commercial area to serve more and better our clients, consolidating and expanding a qualified reseller network. This award shows that we’re on the right way and encourages us to follow with our strategy”, Tavares said.

The research that points the winners is based on the consumer’s ability to recognize a mark as a member of a category. This brand must provide benefits resellers as marketing and advertising, relationship and good business position. The survey’s calculation was conducted from December 2014 to March 2015 with 17,443 resellers all in Brazil. The award objective is to recognize the resellers’ opinion have about the industries that supply their products. The Top of Mind Reseller Construction is the most important award of the construction sector made by an independent publication in Brazil.

All awards details were published in the Construction Reseller newsletter, distributed monthly to more than 55,000 executives, owners, buyers, managers and supplies, paint materials and wholesalers who work with construction, responsible for 85% of industry sales. Click here to access the award site and publication.